Websites
Tell me about your project
WEBSITE COPYWRITING
Words Are Critical to Your Website
But only if visitors actually read them and take action.
Clear messaging
Story-driven content
More Leads & Sales
Confusing Copy Could Be Costing You Sales
Are you struggling with a website that doesn't:
❌ Clearly communicate what you do?
❌ Build trust and authority with your audience?
❌ Generate enough leads and sales?
You deserve a website that explains what you do and why customers should choose you.
Transform Your Website into a Conversation Starter
Stop guessing at your messaging or trying to rewrite your site late at night. Partner with me and we'll create a website that finally does the heavy lifting:
  • Communicate your offer with clarity so prospects know exactly why they need you
  • Build trust and authority that turns visitors into loyal customers
  • Showcase your brand personality so you stand out in your market
  • Generate more leads and sales so your site pays for itself
Your Roadmap to Website Copy That Converts

Step 1: Research & Discovery

We start by uncovering what makes your customers tick and what sets your offer apart. Collect Voice of Customer insights through interviews, surveys, and review mining Analyze your competitors and positioning to find your edge Identify the core messages that will drive conversions This step ensures we're not guessing. Every word is grounded in real data.

Step 2: Strategy & Wireframing

Next, we build the structure for your website. Map out the flow of the pages so it leads visitors naturally to action Create wireframes that show where headlines, benefits, and CTAs belong Align messaging with user experience so nothing gets lost in design You'll see exactly how the website page will work before copy and design are finalized.

Step 3: Conversion Copywriting

Finally, we write the copy that brings it all to life. Customer-centered messaging rooted in research Clear, persuasive language that reduces friction and builds trust Polished copy that motivates visitors to say "yes" The end result: a website that does what it's supposed to, convert.

Get Great Copy Without Adding to Your To-Do List
Clear timelines & deliverables
From kickoff to final draft, you'll know what's happening, what's next, and when to expect it. No guesswork, no delays.
Weekly progress updates
You'll never wonder where things stand. I'll keep you in the loop with short, proactive updates every week.
Fast responses
Questions, feedback, or ideas? I respond within 24 hours (often sooner) so projects keep moving forward.
Low lift for you
Your time is valuable. I handle the heavy lifting so you can stay focused on running your business, not managing a copywriter.
Wondering if we’re a good fit?
You're selling B2B products or services
I partner with SaaS companies, service providers, and professional firms that need clear, persuasive copy to win customers.
You've proven your offer
Your product or service is already in the market, you know it works, and you're ready to reach more of the right customers.
You have paying clients
Even a small base of customers gives us the insights we need to create copy that resonates and converts.
You've got design & development support (or budget for it)
Copy is most powerful when paired with strong design and development. If you don't have a team in place, I can connect you with trusted partners.
You're ready to invest in copy that converts
No more DIY or bargain-basement freelancers. You want messaging that builds authority, attracts leads, and drives sales.
Stand Out Online With Copy That Connects and Converts
AGRICULTURE MARKETING AGENCY | NAPERVILLE, IL
Rhea + Kaiser Connect
BEHIND THE BRAND
Rhea + Kaiser Connect, a full-service marketing agricultural agency, specializes in strategic communications, branding, and digital marketing. They help businesses connect with their audiences and drive measurable growth.
WHAT WE DID
Developed copy for Rhea + Kaiser's redesigned website, clarifying brand messaging and aligning content with audience needs. Led research, wireframing, and creative collaboration across 10 web pages, ensuring a cohesive and conversion-driven user experience.
CREATOR, RESULTS-ONLY WORK ENVIRONMENT | MOUND, MN
CultureRx
BEHIND THE BRAND
CultureRx is the creator of the Results-Only Work Environment (ROWE), helping organizations shift to a performance-driven culture that empowers employees with complete autonomy while holding them accountable for measurable results.
WHAT WE DID
Led copywriting and creative direction for the redesign of the CultureRx website, ensuring messaging aligned with brand identity and user experience best practices.
"Listen up! I had the honor to work with Melissa over the past 18 months on CultureRx's marketing strategy. Not only are we in a substantially better place, we are also positioned as a Brand with the marketing tools and strategies to attract leaders who are interested in moving beyond the status quo – precisely our goal. Melissa is a thoughtful, focused, wicked smart, and contemporary thinker. Would I work with Melissa on future marketing projects? Yes, please."
Jody Thompson
CEO, CultureRx
AVIATION SERVICE PROVIDER | COCONUT CREEK, FL
Willis Lease Finance Corp.
BEHIND THE BRAND
Willis Lease Finance Corporation is a global leader in aviation leasing and asset management, providing innovative solutions for aircraft engine leasing, trading, and maintenance to airlines and operators worldwide.
WHAT WE DID
Led the copywriting, design collaboration, and user experience strategy for a complete website revamp, enhancing clarity, engagement, and navigation for global aviation clients.
Get Copy That Turns Visitors Into Leads
Stop guessing what to say. Get clear, conversion-focused copy that attracts the right customers, builds trust, and drives sales.
HANDS-ON, PRIVATE ENGLISH CLASSES | COLOMBIA
English360°
BEHIND THE BRAND
English360° provides personalized English language coaching for professionals, offering tailored courses and one-on-one support to help students achieve fluency and confidence in global business communication.
WHAT WE DID
Led research, discovery, and copywriting for a website revamp, using customer interviews and VOC data to craft compelling, conversion-driven messaging. Developed website copy and low-fidelity wireframes, optimizing the offer and addressing key objections.
"Melissa is a committed, professional, experienced, detail-oriented five-star performer with a refreshing sense of humor. She has anticipated my needs and has taught me much. I'm especially grateful for her guidance around the technical maze that we have worked in. Talent + sense of humor + a delightful personality = happy client. Thanks, Melissa."
Francesca Vanegas
Director & Founder, English360°
REAL-TIME HUMAN SUPPORT | USA
TurnUp
BEHIND THE BRAND
TurnUp provides real-time human support for people who feel stuck. By offering empathetic guidance, TurnUp helps users break through inertia, take action, and move forward with confidence.
WHAT WE DID
Partnered with the founder to develop the homepage copy for their one-page website. Using the StoryBrand framework, we clarified the customer's problem, positioned TurnUp as the trusted guide, and created a clear action-driven path for visitors to engage.
AWS CERTIFICATION TRAINING | USA
FireCert
BEHIND THE BRAND
FireCert is a training platform built to help IT professionals earn their AWS certifications faster and with greater confidence.
WHAT WE DID
Partnered with the startup founder to rewrite FireCert's homepage and AWS certification sales funnel. Using the StoryBrand framework and Voice of Customer insights, we developed conversion-focused messaging that set FireCert apart from traditional training platforms. Delivered copy that highlighted the student's journey, removed key objections, and guided prospects toward enrolling with confidence.
AI-POWERED COMPLIANCE PLATFORM | USA
Countra.ai
BEHIND THE BRAND
Countra is a SaaS platform that modernizes how clinics log and track controlled substances. By replacing outdated paper logs with a secure, AI-powered system, Countra helps healthcare teams save time, reduce discrepancies, and stay audit-ready.
WHAT WE DID
Led customer interviews with clinic staff to gather Voice of Customer insights. Using these findings, we wrote conversion-focused website copy and developed wireframes to guide design. The project focused on improving clarity, building trust around compliance, and driving adoption across clinics.
PREMIUM SOIL PRODUCTS | USA
Talon Terra
BEHIND THE BRAND
Talon Terra provides high-quality soil products designed to improve plant growth and sustainability. With a focus on education and transparency, the company helps customers understand what makes healthy soil and why it matters for successful landscaping, gardening, and agriculture.
WHAT WE DID
Partnered with the company to build their first website presence from the ground up (pun intended). Using the StoryBrand framework, we created clear, educational copy that positioned Talon Terra as both a trusted supplier and a knowledgeable guide. The messaging focused on teaching visitors what makes good soil, and why choosing the right product makes all the difference.
Make Your Website Your Best Salesperson
Turn visitors into leads with clear, persuasive copy that sells for you.
Uncover powerful messages and convert more customers.
LET'S WORK TOGETHER
CONNECT WITH MELISSA
© 2025 The Hunsberger Group, Conversion Copywriting Services. All rights reserved.