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Tell me about your project
Meet Your Website Conversion Copywriter
I'm Melissa, I help SaaS companies, service providers, and professional brands turn confusing messaging into clear, persuasive copy that drives leads and sales.
Some of the Businesses I've Helped Grow
The Story Behind the Words
After many years working in the agency world, I grew tired of copy that looked good on the surface but didn't actually deliver results.
In 2014, I launched The Hunsberger Group to focus on what I love most: helping B2B brands turn customer research into messaging that works.
Since then, I've partnered with SaaS companies, financial services, manufacturers, and professional service firms to create websites, sales funnels, and campaigns that connect with their audience and drive measurable growth.
What Makes Me Different From Other Copywriters
Research-first approach
I don't guess at what to write. I use customer interviews, review mining, and data to uncover the exact words your audience needs to hear.
Conversion-focused, not clever
Pretty words don't pay the bills. I write copy designed to clarify your message, guide prospects, and generate measurable results.
StoryBrand + Copyhackers certified
I combine proven frameworks with 10+ years of marketing experience to create copy that's both strategic and persuasive.
Wireframes
I deliver copy in low-fidelity wireframes so you can see exactly how your website or page will flow — no guesswork for your designer.
B2B expertise
From SaaS and finance to manufacturing and professional services, I know how to simplify complex ideas and turn them into copy that converts.
Part of your team
I collaborate with your designer, developer, and marketing team so projects run smoothly and stay on track.
My Mission: Clear Words, Real Results
Committed to your success, not just the words
I don't just write copy. I dig into your business, your goals, and your customers to create messaging that actually moves the needle.
Grounded in research, not guesswork
Every project starts with Voice of Customer insights, competitor analysis, and proven frameworks. No fluff, no "throw it at the wall" tactics.
Focused on conversions and ROI
The goal isn't more words — it's more leads, sales, and measurable results. Copy should pay for itself, and I write with that outcome in mind.
Collaborative and reliable
I treat every client partnership with respect and professionalism. Expect clear communication, on-time deliverables, and a partner who's in it with you.
Aren't You Ready to Turn Clear Messaging Into Real Results?
Let's find the right words to attract leads, build trust, and grow your business.
Uncover powerful messages and convert more customers.
LET'S WORK TOGETHER
CONNECT WITH MELISSA
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