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LANDING & SALES PAGE COPYWRITING
Turn Traffic Into Leads With Persuasive Messaging
Using real insights and proven persuasion techniques, your message will speak directly to your audience's desires, overcome objections, and inspire action.
More sales
Clearer messaging
Better ROI
You’ve Got the Traffic But Not the Sales
❌ Frustrated that visitors click but don't take action?
❌ Unsure how to explain your offer in a way that makes people say "yes"?
❌ Tired of guessing what to write and wasting ad spend on pages that don't perform?
Your landing and sales pages should grow you business.
Turn More Clicks Into Customers With Words That Sell
No more wasted ad spend. No more traffic that doesn't convert. With the right words, your sales and landing pages can finally do their job, turn clicks into customers.
Work with me and I'll help you create pages that:
  • Explain your offer clearly so prospects know exactly why they should say "yes"
  • Build trust & credibility with messaging that feels authentic
  • Maximize your ROI so every visitor has a reason to take the next step
  • Generate more leads & sales without feeling pushy
Your Path to Landing & Sales Pages That Convert

Step 1: Research & Discovery

We start by uncovering what makes your customers tick and what sets your offer apart. Collect Voice of Customer insights through interviews, surveys, and review mining Analyze your competitors and positioning to find your edge Identify the core messages that will drive conversions This step ensures we're not guessing. All messaging is grounded in real data.

Step 2: Strategy & Wireframing

Next, we build the structure for your page. Map out the flow of the page so it leads visitors naturally to action Create wireframes that show where headlines, benefits, and CTAs belong Align messaging with user experience so nothing gets lost in design You'll see exactly how the page will work before copy and design are finalized.

Step 3: Conversion Copywriting

Finally, we write the copy that brings it all to life. Customer-centered messaging rooted in research Clear, persuasive language that reduces friction and builds trust Polished copy that motivates visitors to say "yes" The end result: sales and landing pages that do what they're supposed to, convert.

Get Great Copy Without Adding to Your To-Do List
Clear timelines & deliverables
From kickoff to final draft, you'll know what's happening, what's next, and when to expect it. No guesswork, no delays.
Weekly progress updates
You'll never wonder where things stand. I'll keep you in the loop with short, proactive updates every week.
Fast responses
Questions, feedback, or ideas? I respond within 24 hours (often sooner) so projects keep moving forward.
Low lift for you
Your time is valuable. I handle the heavy lifting so you can stay focused on running your business, not managing a copywriter.
Wondering if we’re a good fit?
You're selling B2B products or services
I partner with SaaS companies, service providers, and professional firms that need clear, persuasive copy to win customers.
You've proven your offer
Your product or service is already in the market, you know it works, and you're ready to reach more of the right customers.
You have paying clients
Even a small base of customers gives us the insights we need to create copy that resonates and converts.
You've got design & development support (or budget for it)
Copy is most powerful when paired with strong design and development. If you don't have a team in place, I can connect you with trusted partners.
You're ready to invest in copy that converts
No more DIY or bargain-basement freelancers. You want messaging that builds authority, attracts leads, and drives sales.
See What’s Possible With Better Copy
Take a look at the projects below to see how research, structure, and clear messaging come together in real client work.
LEADERSHIP TRAINING AND CRISIS MANAGEMENT
Leading During Crisis
BEHIND THE BRAND
Leading During Crisis provides leadership training and crisis management strategies, equipping professionals with the skills to navigate high-stakes situations and lead with confidence during times of uncertainty.
WHAT WE DID
Refined website messaging to drive course sales using voice of customer research, including customer interviews and brand positioning. Developed a StoryBrand BrandScript, a compelling one-liner, and web copy for the course page. Created a 5-part email funnel to nurture new leads.
CREATOR, RESULTS-ONLY WORK ENVIRONMENT | MOUND, MN
CultureRx
BEHIND THE BRAND
CultureRx pioneered the Results-Only Work Environment (ROWE), guiding organizations toward a performance-focused culture where employees have full autonomy while being held accountable for clear, measurable results.
WHAT WE DID
Led copywriting and creative direction for the redesign of the CultureRx website, ensuring messaging aligned with brand identity and user experience best practices.
"Listen up! I had the honor to work with Melissa over the past 18 months on CultureRx's marketing strategy. Not only are we in a substantially better place, we are also positioned as a Brand with the marketing tools and strategies to attract leaders who are interested in moving beyond the status quo – precisely our goal. Melissa is a thoughtful, focused, wicked smart, and contemporary thinker. Would I work with Melissa on future marketing projects? Yes, please."
Jody Thompson
CEO, CultureRx
Get Copy That Turns Visitors Into Leads
Stop guessing what to say. Get clear, conversion-focused copy that attracts the right customers, builds trust, and drives sales.
FINANCIAL SERVICES COMPANY | SAINT CHARLES, IL
Accelerated Banking
BEHIND THE BRAND
Accelerated Banking provides innovative financial solutions that help homeowners pay off their mortgages faster and build wealth through strategic banking strategies.
WHAT WE DID
Created conversion-focused content for the webinar registration page and two emails, leveraging customer research, consumer decision-making insights, and UX best practices to drive engagement and sign-ups.
"We hired Melissa to refine the copy in our sales funnels & emails, and wow, did she deliver! One thing that really sets her apart is her research game—it's on point. Instead of just quizzing about who our clients are, she dug into actual feedback from our customers to get the real scoop. This led her to generate super detailed personas that gave us new insights into our audience. Melissa is not only quick and on the ball, but she's also super organized. She gave me nudges when I would space something, making sure we stayed on track. It's the kind of accountability you don't find in a lot of copywriters. Plus, she was always open to our questions and ideas, giving us great feedback that made the copy even better. I highly recommend using Melissa for any copywriting projects you have!"
Kevin Kennedy
Director of Marketing, Accelerated Banking
PROFESSIONAL EDITING SOFTWARE | REDMOND, WA
WordRake
BEHIND THE BRAND
WordRake is an AI-powered editing software that helps professionals write with clarity and precision by streamlining wordy drafts, improving readability, and enhancing overall writing effectiveness.
WHAT WE DID
Revamped the free trial experience with a newly optimized landing page, email nurture campaign, and user guide, enhancing user onboarding and increasing conversions.
Make Your Landing Page Your Best Closer
Turn curious clicks into paying customers with conversion-focused copy that drives action.
Uncover powerful messages and convert more customers.
LET'S WORK TOGETHER
CONNECT WITH MELISSA
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