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EMAIL COPYWRITING
Sell More Without Writing a Single Word
Stop staring at a blank screen. Get emails that sound like you, build trust, and sell.
Build relationships
Increase referrals
Retain customers
Not Seeing the Results You Expected From Email?
❌ Struggling to turn subscribers into paying customers?
❌ Tired of low open rates and even lower clicks?
❌ Unsure how to write emails that sound human?
You deserve emails that sound like you, connect with your audience, and actually drive sales.
Win More Customers With Emails That Sell for You
Stop stressing over subject lines or spending late nights staring at a blank computer screen. Together, we'll build email sequences that keep your business top-of-mind and drive sales:
  • Boost open and click rates so every send feels worth it
  • Nurture trust and loyalty to keep customers engaged long after they buy
  • Stay consistent without the effort through sequences and campaigns that run in the background
  • Turn subscribers into customers with persuasive, human-centered messaging
Your Roadmap to Email Campaigns That Convert

Step 1: Research & Discovery

We start by digging into your audience and offer to uncover what truly motivates them. Collect Voice of Customer insights from reviews, surveys, and interviews Analyze your existing email performance data to see what's working (and what's not) Define the messages and triggers that will drive opens, clicks, and sales Every email starts with data. No guesswork here.

Step 2: Strategy & Sequencing

Next, we map out the flow of your campaign. Plan the sequence from welcome to nurture to sales Define the role of each email (educate, inspire, convert, or retain) Align messaging with timing so the right message lands at the right moment You'll see how the full campaign works together before a single email is written.

Step 3: Conversion Copywriting

Finally, we bring the sequence to life with words that connect. Write subject lines that get opened and copy that keeps readers engaged Use persuasive, customer-centered messaging to guide action Polish every email so it builds trust and moves subscribers closer to "yes" The result: an email campaign that grows relationships, drives revenue, and runs on autopilot.

Get Great Copy Without Adding to Your To-Do List
Clear timelines & deliverables
From kickoff to final draft, you'll know what's happening, what's next, and when to expect it. No guesswork, no delays.
Weekly progress updates
You'll never wonder where things stand. I'll keep you in the loop with short, proactive updates every week.
Fast responses
Questions, feedback, or ideas? I respond within 24 hours (often sooner) so projects keep moving forward.
Low lift for you
Your time is valuable. I handle the heavy lifting so you can stay focused on running your business, not managing a copywriter.
Wondering if we’re a good fit?
You're selling B2B products or services
I partner with SaaS companies, service providers, and professional firms that need clear, persuasive copy to win customers.
You've proven your offer
Your product or service is already in the market, you know it works, and you're ready to reach more of the right customers.
You have paying clients
Even a small base of customers gives us the insights we need to create copy that resonates and converts.
You've got design & development support (or budget for it)
Copy is most powerful when paired with strong design and development. If you don't have a team in place, I can connect you with trusted partners.
You're ready to invest in copy that converts
No more DIY or bargain-basement freelancers. You want messaging that builds authority, attracts leads, and drives sales.
Proof That Email Still Works
(when done right)
LEADERSHIP TRAINING AND CRISIS MANAGEMENT
Leading During Crisis
BEHIND THE BRAND
Leading During Crisis offers leadership training and crisis management strategies, empowering professionals with the skills to handle high-stakes situations and lead decisively in times of uncertainty.
WHAT WE DID
  • Wrote a 5-part email funnel to nurture new leads and drive course sales
  • Used Voice of Customer research to shape engaging, conversion-focused messaging
  • Refined sales page copy with insights from customer interviews and brand positioning
  • Developed a StoryBrand BrandScript and a compelling one-liner
  • Optimized course page content for clarity and conversions
CREATOR, RESULTS-ONLY WORK ENVIRONMENT | MOUND, MN
CultureRx
BEHIND THE BRAND
CultureRx introduced the Results-Only Work Environment (ROWE), helping organizations build a performance-driven culture where employees gain full autonomy while remaining accountable for clear, measurable outcomes.
WHAT WE DID
  • Built a targeted email drip campaign to drive downloads and engagement
  • Crafted copy that nurtured leads with every message
  • Provided creative direction for a high-converting landing page and gated content
  • Aligned all messaging with audience needs and campaign goals
"Listen up! I had the honor to work with Melissa over the past 18 months on CultureRx's marketing strategy. Not only are we in a substantially better place, we are also positioned as a Brand with the marketing tools and strategies to attract leaders who are interested in moving beyond the status quo – precisely our goal. Melissa is a thoughtful, focused, wicked smart, and contemporary thinker. Would I work with Melissa on future marketing projects? Yes, please."
Jody Thompson
CEO, CultureRx
Get Emails That Turn Subscribers Into Customers
Get persuasive, conversion-focused emails that nurture trust, keep your audience engaged, and drive consistent sales.
FINANCIAL SERVICES COMPANY | SAINT CHARLES, IL
Accelerated Banking
BEHIND THE BRAND
Accelerated Banking offers strategic financial solutions designed to help homeowners pay off their mortgages sooner and grow their wealth through smart banking strategies.
WHAT WE DID
  • Wrote conversion-focused emails to boost webinar sign-ups
  • Used customer research and decision-making insights to craft compelling messaging
  • Optimized the webinar registration page with persuasive copy
  • Applied UX best practices to maximize engagement and conversions
"We hired Melissa to refine the copy in our sales funnels & emails, and wow, did she deliver! One thing that really sets her apart is her research game—it's on point. Instead of just quizzing about who our clients are, she dug into actual feedback from our customers to get the real scoop. This led her to generate super detailed personas that gave us new insights into our audience. Melissa is not only quick and on the ball, but she's also super organized. She gave me nudges when I would space something, making sure we stayed on track. It's the kind of accountability you don't find in a lot of copywriters. Plus, she was always open to our questions and ideas, giving us great feedback that made the copy even better. I highly recommend using Melissa for any copywriting projects you have!"
Kevin Kennedy
Director of Marketing, Accelerated Banking
PROFESSIONAL EDITING SOFTWARE | REDMOND, WA
WordRake
BEHIND THE BRAND
Built for lawyers, professionals, and academics, WordRake streamlines the editing process by eliminating unnecessary words, improving readability, and enhancing overall writing.
WHAT WE DID
  • Built an email sequence to nurture free trial users toward activation and conversion
  • Optimized the landing page for clarity and sign-ups
  • Created a user-friendly onboarding guide to support new users
Get More Than Opens From Your Emails
Turn subscribers into loyal customers with engaging, persuasive copy that builds trust and drives sales
Uncover powerful messages and convert more customers.
LET'S WORK TOGETHER
CONNECT WITH MELISSA
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