The Hunsberger Group helps marketing agencies grow
When you partner with us, here’s what you can expect…
– Obsess over customer research so we understand the way your prospects and customers think, act, talk, and search
– Never just sit down and start writing copy before performing in-depth research
– Provide one-to-one collaborative support throughout the project
– Create copy that will capture attention and compel your ideal customer to take action
Aren’t you ready to partner with a copywriter and content strategist focused on conversions?
Website copywriting
Embarking on a new website project feels exciting and maybe a little overwhelming. You have a seasoned designer and an expert developer onboard. You’ll write the website copy over the course of a few Saturdays. You believe in your game plan and the players assembled.
The thing is, as an agency owner, your to-do list is already quite long.
And creating targeted, persuasive content for service pages, category pages, product pages, and everything in between begins with deep customer research. Do you have the time and bandwidth to conduct the necessary research to find the right messaging?
Kick-start your stalled website copywriting project and get your team back to serving clients.
Easily gather data on how your prospects talk about their pains, frustrations, and desires with expert researchers and the best copywriters. Our team interviews and surveys your customers, subscribers, and trial users to understand their deeper motivations.
By creating compelling website copy you can attract more visitors to your website and persuade them to convert. Aren’t you ready to partner with content marketing consultants who are focused on the voice of customer research?
Email copywriting
Every email you send is, in some way, a sales email. And as a marketing agency owner, you are actually a salesperson.
You likely spend a lot of time working on your website and landing pages, on your ad campaigns, and retargeting. You might even spend 7 hours writing a single blog post.
But when is the last time you hired an email marketing consultant to help you
– Learn who’s really on your list
– Write your newsletter
– Plot your drip campaign
Chances are pretty good that your agency will grow with email marketing and killer email copywriting. Emails that convert tend to have three things in common. And whether you’re writing a newsletter or a sales email, you’ll want to capitalize on these effective, proven techniques.
Our uncommon approach to email copy helps you communicate directly with your prospects and persuade them to take action.
Get help creating web copy, emails, and content that move prospects to yes.
Landing page copywriting
Whether you are selling an online course, launching a new product, advertising your services, or promoting webinar registrations, your landing page copy needs to be clear, engaging, specific, and persuasive.
The easiest path to getting a landing page written is to simply start writing. WRONG.
The best performing messages aren’t sitting in your head or ours. Before you write a single word of copy, you’ll need to start with in-depth customer research, and answer the following questions:
– Do you know what’s preventing your prospect from choosing you as their new solution?
– What are your prospects short- and long-term desires?
– What problems have kept them from achieving those desires?
– Exactly how does your offer solve their problem?
Isn’t it time you put in the research to target specific buyers, attract new prospects, and get qualified leads? Let’s craft informed, data-driven copy that leads to a ‘yes’.
Here are a few ways your business might use landing pages:
long-form sales page | event registration page | content offer opt-in | newsletter subscription | course enrollment | free trial
Content copywriting
Build brand authority with content marketing. Great content should inform, inspire, and entertain your target audience.
And by creating content that benefits your audience, you’re demonstrating your knowledge and expertise. Let us write copy that resonates with prospects, builds trust in your brand, and generates customers.
Build your marketing agency authority with the following types of content:
blog posts | case studies | white papers | ebooks | press release | newsletters | ghostwriting
Aren’t you ready to publish consistent, high-quality, high-integrity content that beats whatever’s already floating around online?
Strategy & consulting
Your marketing strategy is your business’s game plan. Want to achieve sustainable, organic growth? Put your customers at the center of your agency’s strategy so you can reach more prospects turning them into clients.
You need to understand who buys your products and services, how you’ll motivate them to take action, and how you’ll measure marketing activities and refine your approach moving forward.
Let’s develop a rock-solid strategy, and our team will help you execute it, providing the tools, diagnostics, and benchmarks necessary to transform how you serve your customers.
Let’s work together
Book a strategy call to see how content marketing and conversion copywriting can help you grow your pipeline and upsell and cross-sell your services.
LET’S GROW TOGETHER