TRUSTED BY TOP TEAMS
Melissa’s communications initiatives are responsible for the League’s successful presence on social media. She develops all the content for both the website and Facebook. And she serves as the editor of the newsletter. She’s developed online surveys to capture members’ opinions and produces the interactive events calendar. She keeps to deadlines, always pays attention to detail, and displays a great disposition.
Maribel Balbin
President, League of Women Voters
Listen up! I had the honor to work with Melissa over the past 18 months on CultureRx’s marketing strategy. Not only are we in a substantially better place, we are also positioned as a Brand with the marketing tools and strategies to attract leaders who are interested in moving beyond the status quo – precisely our goal. Melissa is a thoughtful, focused, wicked smart, and contemporary thinker. Would I work with Melissa on future marketing projects? Yes, please.
Jody Thompson
CEO, CultureRx
If any of this sounds familiar, you need a dedicated marketing partner
You’re too busy with client work. There’s no time for self-promotion.
You’ve tried a few marketing tactics. You feel like you’re spinning your wheels.
You dream of being a proactive marketer, but most of the time, you are playing catchup.
You spend a lot of time thinking about how you’ll market your services instead of thinking about the who. As in
- Who is handling our marketing efforts?
- Who’s motivated to handle it?
- Who are we assigning to fix the problem?
Then the paid work slows down. You assign one of your account executives to lead your agency marketing efforts. It works for a while. You develop goals, start to draft a marketing plan, and then boom! You land a big new client, and your marketing efforts are put on pause.
It just got a whole lot harder for your marketing
to fail.
Enlist the help of a consultative team who delivers growth strategies.
The Hunsberger Group difference:
DEFINE GOALS
Your strategy needs to align content with business goals.
CONDUCT RESEARCH
Identify the messages that are most likely to convert prospects.
BUILD THE PLAN
Put it all together in a detailed roadmap.
EXECUTE & OPTIMIZE
Implement growth tactics measure and analyze results.
Don’t just take it from us
Brands we’ve helped grow
Choose Your Path to More Conversions
Explore our copywriting services and see how we deliver killer copy that converts more customers:
Websites • Emails • Landing Pages • Content
WEBSITE COPYWRITING
Copy is a critical component of your website. But only if visitors will actually read it. Aren’t you ready to employ the most effective, most scalable, and lowest-costing salesperson on the planet? Turn your website into a 24/7 salesperson.
EMAIL COPYWRITING
Don’t just get noticed in your prospect’s inbox. Deliver valuable content to your subscribers and create compelling copy that generates leads, demos, and sales. From welcome emails to nurturing sequences and follow-up series, it’s time to turn your email list into a profitable asset.
LANDING PAGE COPYWRITING
Plan your information hierarchy. Write attention-grabbing headlines and crossheads. Craft persuasive body copy and convert visitors with a frictionless call to action. Don’t forget about pain points and objections or features and benefits. There’s a lot you have to cover to convince your audience.
CONTENT COPYWRITING
Create high-quality and valuable content that educates, entertains, and informs your audience. Build your agency’s authority with blog posts, case studies, white papers, ebooks, press release, ghostwriting, newsletters, and more. Let’s hit your content goals.
Feed your mind.
Sharing wisdom is just one way we lift each other up. What’s on your reading list?
3 Easy Steps to Copy that Converts
If you haven’t addressed a plan to create content that persuades your audience to say yes to your offer, you’re missing out on revenue. Ready to change that? Let us help you.
1
DISCOVERY & ALIGNMENT
Let’s chat to uncover your pain points, your goals, and what’s kept you from filling your pipeline with qualified prospects. We’ll talk about needs, timeline, and budget.
2
RESEARCH & STRATEGY
Fueled by in-depth customer research plus a thorough understanding of your product, positioning, and competitors, we’ll develop a plan based on your agency’s marketing goals.
3
EXECUTION & OPTIMIZATION
Based on the research and insights we’ve gathered, you’ll receive solid drafts of agreed-upon deliverables. Together, we’ll fine-tune the copy, validate messaging, analyze the data, test variants, and optimize for conversions.
Websites, landing pages, and emails that move prospects to yes.