6 Steps to an Effective Social Media Strategy

Aren’t you ready to up your social media game? Get our free guide and learn the 6 steps to create a stand-out strategy so you can achieve your goals.

Put Your Audience at the Heart of Your Social Media

Creating a social media marketing strategy doesn’t need to be painful. Ready to dig in and get more actionable insights? First download the social media guide, then peruse each of the 6-steps below to help you and your team design an effective social media plan for your business.

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01: Create Social Media Marketing Goals

Goals let you know precisely how well your social media strategy is performing or where you might need to make changes.

set your goals
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02: Create Buyer Personas to Attract Customers

Take the guesswork out of your social media messages. Get our guide to developing buyer personas.

create personas
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03: Learn to Conduct a Social Media Audit

A social media audit helps you determine which social media channels are worth your time and effort.

conduct an audit
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04: Find Inspiration for Your Social Media Content

Aren’t you ready to stop struggling with social media content? Dig into these 5 sources to find inspiration and engage your audience.

find inspiration
A woman sits alone at her desk in front of her computer. Her calendar is visible on the screen.

05: Easy-to-Use Social Media Content Planner

Prepare and organize what you will post on social media so there’s no more scrambling to write something at the last minute or guessing when to publish it.

plan your content
A man stands in front of a whiteboard organizing sticky notes while holding a tablet in his right hand.

06: A Data-Driven Approach: Evaluate & Adjust Your Social Media Marketing Strategy

Get a bird’s eye view of your social media activity, then evaluate its performance and make adjustments for the future.

evaluate and adjust

When you’re ready to put your plan into action, we’re here to help…

Social Media Tools for everyone

Explore our suite of free templates and learn how to grow and engage your audience on social media.


To create your social media goals, use the SMART goal framework.


Get this easy-to-follow social media audit template to guide your through each step of the process.


Prepare and organize what you will post on social media. No more scrambling to write something at the last minute.

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