Free Social Media Resources, Tools & Templates

Put Your Audience at the Heart of Your Social Media

Creating a social media marketing strategy doesn’t need to be painful. Ready to dig in and get more actionable insights? First download the social media guide, then peruse each of the 6-steps below to help you and your team design an effective social media plan for your business.

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01: Create Social Media Marketing Goals

Goals let you know precisely how well your social media strategy is performing or where you might need to make changes.

set your goals

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02: Create Buyer Personas to Attract Customers

Take the guesswork out of your social media messages. Get our guide to developing buyer personas.

create personas

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03: Learn to Conduct a Social Media Audit

A social media audit helps you determine which social media channels are worth your time and effort.

conduct an audit

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04: Find Inspiration for Your Social Media Content

Aren’t you ready to stop struggling with social media content? Dig into these 5 sources to find inspiration and engage your audience.

find inspiration

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05: Easy-to-Use Social Media Content Planner

Prepare and organize what you will post on social media so there’s no more scrambling to write something at the last minute or guessing when to publish it.

plan your content